Ep 24: Advanced On-Site Strategies for List Growth and CRO with JustUno

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Episode Summary

Learn the popup playbook and advanced strategies from our special guest Rob Hammett from JustUno, a software provider that thousands of Shopify stores use. Many online sites only convert 2% of traffic and have modest-sized email lists. What’s missing? Brands need middle-of-funnel initiatives such as list growth and conversion rate optimization.

This episode serves as a mini-bootcamp where we discuss with Rob over a dozen different popup scenarios and glean from his feedback what has worked with other JustUno clients in regards to messaging, what type offers, how to set up a cross-sell strategy and balancing list growth needs for email and SMS.

EPISODE HIGHLIGHTS:

  • [4:05] What JustUno is? How it helps with list growth and conversion rate optimization

  • [5:20] What are the top strategies for list growth in eCommerce? 

  • [8:13] The importance of distinguishing between paid and organic traffic with popups

  • [10:15]  Spin-To-Win, Giveaways and Offers: exploring different tactics

  • [16:30]  Shinesty and Chubbies: two examples of witty brands that stand out in lead capture. 

  • [18:48] Where do you place your pop-up?  on the top, at the bottom or somewhere else?

    Walking through different types of popups and offering including spin-to-win and 

  • [21:15] How many different lead capture campaigns does JustUno recommend a brand having. 

  • [23:22] Multichannel list growth - how does lead capture work with email and with newer channels to grow such as SMS and Facebook Messenger

  • [26:52]  Should my popups be email signup only? Or should I have multiple: both SMS and email?

  • [30:02] Using JustUno for conversion rate optimization: what are the campaigns to start with?

  • [33:04] How to use an on-site message side by side with an email marketing campaign.

  • [35:43] Improving AOV and how to bring in dynamic product recommendations to use for cross-sells.

  • [36:49]  AI, the algorithms and filters and how to make product recommendations easy. 

  • [40:56} Gifts with purchase and dynamic free shipping callouts: campaigns that have worked for JustUno clients. 

 
 

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eCommerce Podcast Episode: "Advanced On-Site Strategies for List Growth and CRO with JustUno"