Writing for eCommerce platforms is one of the key elements in selling. It has to be strategic enough to convert leads and revenues. In this episode, our special guest Kaleigh Moore will share her formula on how to become a stronger copywriter over time.

We’ve been following Kaleigh for years because she’s always been ahead of the curve on eCommerce trends and a mentor within DTC eCommrece circles on the pillars of strong copywriting. Kaleigh has written eCommerce pieces for Forbes, Shopify, Vogue Business and Adweek and has created 75+ #1 Google search ranking articles for client-designated keyword phrases.

On this episode, Kaleigh discusses the key ingredients to becoming a bette writer, the importance of focus groups and research, and some tricks to persuading your customer base.  

EPISODE HIGHLIGHTS:

• [3:04] Why copywriting plays a bigger role in acquiring more audiences and customers in the eCommerce 

• [7:08] The importance of having a writing practice such as trying different writing styles

• [11:35] How reading more makes you become a better writer

• [15:18] Why factors such as psychology and even teasing of emotions is a great drive to write effectively and in convincing more audience

• [17:55] The use of PAS or Pain Agitate Solve copywriting formula for a better marketing strategy

• [21:20] Strategic ways on how to cultivate self-growth

• [23:19] Tactics and tips on how to use free software such as Hemingway and Grammarly to become a better copywriter

• [24:20] The advantage of being early with online campaigns or advertisements

• [25:21] How to make the most of your eCommerce experience

• [25:58] The benefit of having social media influencers for presenting products in real life as an authentic approach to selling