Episode 41 - How Two Brooklyn Sisters Rocked the Accessories World
Episode Summary
Community and partnerships are more critical than ever these days – but often, these terms become buzzwords without a manual. See how they're done from two experts - Chioma and Uchenna Nguwado, the founders of Cee Cee's Closet NYC, who've developed partnerships with huge media brands like HBO and boost an active social media community of 180,000 people Cee Cee's Closet is an accessories and apparel project designed to celebrate and advertise the beauty and culture of West African print.
EPISODE HIGHLIGHTS:
[01:54] Capturing the beauty of the African continent and beauty of black women through branding and products.
[03:04] Origins of Cee Cee's Closet New York and how everything started.
[07:41] Why community building works and how it scales and protect your brand over time.
[09:45] How to create a mission-driven brand and helping more people have economic opportunity through the business
[12:37] How selling African fabrics turned into a large tactical advantage and business moat.
[14:58] Discussing Cee Cee’s Closet collaboration with Jessica Kelly of Thr3efold. How finding a marketing/PR
[17:30] A breakdown of their eCommerce sales by channel: Amazon, Shopify Website, wholesale partnerships, etc.
[19:35] How a young business can get lines of credit and improve access to funds. The importance of relationships with your local bank.
[21:20] Discussing Shopify Capital and PayPal Capital as a way to improve cash flow.
[24:35] Sharing secrets on how to get over 100,000 followers and the content strategy that gets the most views
[27:35] Hacking the Instagram algorithm and adjusting to its periodic updates and new product releases (IGTV, Instagram Stories, Reels).
[32:24] How Cee Cee’s Closet prospered during the pandemic. By using social media to gain signups and push into owned marketing.
[36:40] How to use blog posts to generate free traffic, to answer customers’ top questions and to convert visitors.
[38:19] Chioma Ngwudo discusses how she’s become a micro-influencer and how to use your personal social media pages as a founder to grow the business and deepen the engagement of the audience.
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