episode 42 - Next-Level Video Strategies with PJ Taei
Episode Summary
A funny thing happened in between the taping of this episode a few weeks ago and its release: the company started trending on Google! Special guest PJ Taei of UScreen joins us to talk shop about video monetization and how brands can market their expertise by creating their own Netflix. The creator economy is changing video and brands can learn a thing or two from what influencers are doing to make the most out of their video library.
EPISODE HIGHLIGHTS:
[2:25] What is UScreen.TV? How does it help creators and which problems is it solving for them?
[4:40] How is the video landscape evolving with YouTube.
[09:52] Simple video strategies to grow your business. Which type of videos should you prioritize?
[12:02] How to use video on landing pages
[13:20] The fusion of eCommerce brands and video strategy
[15:45] Where will the creator economy be in the next two years?
[19:35] How will platforms change in the future as creators and platforms fight over monetization
[20:45]The importance of Owned Audience for all businesses.
Links Mentioned
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